Setting up a website is the first step towards cultivating a profitable online presence for your business. However, you still need to go out there and perform activities to optimize and market it. The idea is to enhance ranking on search engines such as Google while also attracting more customers from other websites and platforms. This article highlights X excellent tips to market your website or blog.

1.      Focus on SEO

Search Engine Optimization (SEO) is very important when it comes to enhancing the presence of your business website or blog. The idea is to get your content ranking where users can see it so as to attract traffic. Start by performing keyword research to figure out what phrases your target audience may use to find your content. Once this is done, you can focus on content optimization and marketing. Make sure that you have a comprehensive strategy that addresses both on-page and off-page SEO.

2.      Google My Business

Google My Business offers a perfect opportunity to help rank your local business. The idea is to capture essential information that prospects can in turn use to find your business from search, mobile, Google Maps, and other Google platforms. Make sure that you add the correct information, including your website and contact details, so customers can find everything they need.

3.      Leverage Video Content

Video content is key to a comprehensive optimization strategy. There are billions of hours’ worth of YouTube content consumed daily. It’s no wonder that YouTube is the 2nd largest search engine after Google. Statistics show that up to 73% of potential customers are more inclined to purchase your products after they watch a video. This makes sense why you should actively create and publish video content on YouTube and on your website.

4.      Leverage Email Marketing

This is another excellent avenue to boost your online reach. Over 3.5 billion people use email and online businesses can use this channel to push deals, promotions, contests, and discounts. It is important, however, that you learn how to optimize this method because your prospects probably receive dozens of emails per day. You need a way to separate your messaging from the competition, otherwise nobody is going to open your emails. If you do not have the time to learn more about email marketing, consider hiring a seasoned expert who can ensure that you succeed.

5.      Maintain a Blog

Many websites run a blog so they can share important content with their audience. This is also an excellent way to use content marketing for better search engine ranking. Focus on finding long tail keywords that do not have that much competition. Create long-form, optimized and engaging posts on these keywords and then publish them to your blog. With time, these should help you attract some organic traffic from search engine results pages as well as improve your website’s keyword profile.

6.      Build Backlinks

Backlinks are links from external websites directed to your websites. These are perceived as ‘votes’ by search engines and thus are an important inclusion to your website optimization strategy. Some techniques that you can use to create a strong backlink profile include guest posting, creating links with images, and connecting to industry experts. The more backlinks you have from established, authoritative websites, the higher your website will rank on search engines.

7.      Offer Giveaways

Hosting giveaways on your website is another great way to increase reach and promote your business. Consider asking people to share your links for a chance to win a gift. You may also publish an insightful industry report and then give it away for free in exchange for a user’s email address. This will help increase subscriptions and thus drive targeted traffic to your website.


When it comes to online marketing and optimization, keep in mind that what works for one website may not necessarily be what works for another. The idea is to evaluate each method based on the success you are getting and adapt accordingly. Using analytics tools can such as Google Analytics can help you make sense of all the data points.